For the month of October 2025, American Categorical Canada is providing a 50% switch bonus if you convert American Categorical Membership Rewards (MR) factors into Hilton Honors factors.
Each time an occasion comes round, it’s time to take inventory of the chance at hand and whether or not or not it might match into your journey objectives.
On this article, we’ll discover all the pieces that you must find out about this switch bonus, together with whether or not or not it’s one thing we typically suggest.
Amex Membership Rewards 50% Switch Bonus to Hilton Honors
The usual switch ratio from Canadian-issued American Categorical Membership Rewards to Hilton Honors is 1:1. In different phrases, for each 1,000 MR factors you switch, you obtain 1,000 Hilton Honors factors.
Throughout this promotion, you’ll get a 50% bonus on the Hilton Honors finish, which boosts the efficient ratio to 1:1.5 (1,000 MR factors = 1,500 Hilton Honors factors).
Once you go to provoke a switch, on the Amex switch display you’ll solely see the usual 1:1 ratio displayed. Nevertheless, so long as you switch factors in the course of the promotion, the extra 50% bonus ought to publish individually as soon as the factors hit your Hilton Honors account, so don’t be alarmed if you happen to switch factors and don’t see the bonus straight away.
As per the phrases and situations, it may take eight weeks after the top of the promotion (October 31, 2025) to see the bonus factors publish; nonetheless, we’ve additionally seen that language with different switch bonus promotions and the factors have proven up quicker.
I did a take a look at switch of 1,000 Membership Rewards factors on a Friday, and the usual 1,000 Hilton Honors factors confirmed up on Monday. I’ll replace this text when the bonus factors publish.
As all the time, the title and deal with ought to match between your Amex MR and Hilton Honors accounts to stop any delays.
You’ll have to switch a minimal of 1,000 factors, and from there, you possibly can switch in increments of 100.
After all, keep in mind that after you switch your MR factors, you possibly can’t switch them again, so that you’ll need to be 100% certain it’s one thing that you simply need to do.
Is Transferring Amex Membership Rewards to Hilton Honors a Good Deal?
Switch bonus occasions virtually all the time signify one of the best time to transform factors, as the chance for outsized worth is way better than regular.
Nevertheless, changing Amex Membership Rewards factors into Hilton Honors factors is probably going not essentially the most profitable alternative (even with a switch bonus).
That’s as a result of MR factors might be transferred to a handful of airline frequent flyer applications as properly (notably Aeroplan or The British Airways Membership at a 1:1 ratio, or Air France KLM Flying Blue and Cathay Pacific Asia Miles at a 1:0.75 ratio), which generally present higher worth when redeemed for flights in comparison with the common resort redemption through Hilton Honors.
In reality, we worth American Categorical Membership Rewards factors at 2.2 cents per level, and Hilton Honors factors at 0.7 cents per level. Even with the switch bonus considered, you’re doubtless leaving worth on the desk right here.
Moreover, Hilton Honors has seen a few unlucky devaluations this 12 months, though this primarily affected customary award pricing being raised on the program’s most aspirational resorts and resorts.
On the identical time, if you happen to wouldn’t in any other case use your Membership Rewards factors for flights, there are some strong makes use of of Hilton Honors factors for resort stays, which may very well be price contemplating in some conditions (particularly since there aren’t any Hilton Honors co-branded bank cards in Canada).
As all the time, if that you must prime up your Hilton Honors account for an upcoming keep, you possibly can contemplate profiting from the switch bonus as a simple strategy to bridge the hole.
You must also contemplate simply shopping for Hilton Honors factors outright, as there’s virtually all the time a 100% bonus at play.
You may additionally search for Normal Room Reward availability at luxurious properties within the Hilton Honors portfolio, with manufacturers similar to Small Luxurious Resorts of the World (SLH), Waldorf Astoria, LXR, and Conrad, as there’s some alternatives for outsized worth.
For instance, Normal Room Rewards on the Waldorf Astoria Osaka worth out at 120,000 Hilton Honors factors per night time.
With the switch bonus considered, you’d have to convert 80,000 Membership Rewards factors.
On some nights, the money worth for a similar room would possibly equal $1,500 (CAD) or extra, although it is also much less.
On this instance, you’d wind up with near 1.9 cents per level (out of your Membership Rewards factors), which is fairly good and higher than what you would possibly get with some airline companions (particularly when redeemed for flights in financial system). You’re additionally scoring 1.27 cents per level out of your Hilton Honors factors, which can be very respectable.
In any occasion, you’ll undoubtedly need to crunch the numbers on any redemptions you would possibly make, as the worth may differ extensively.
Conclusion
American Categorical has launched a 50% switch bonus from Amex MR to Hilton Honors, which runs for the month of October 2025.
For essentially the most half, it’s best to get higher worth out of your MR factors by utilizing them for flights; nonetheless, there are nonetheless alternatives to get nice worth from Hilton Honors factors, particularly for aspirational resort stays.
As all the time, simply be sure to have a selected plan in place and that you simply’re proud of the redemption worth earlier than you select to make a switch.
